Here are the essential elements to a successful business website. I call them essentials because if you are missing just one of them, your website will probably not perform for you.
Make sure your design team AND your programming team are fully capable of handling each of these essentials below — or it’s time to look for a new team - at www.OneUSA.Com!
The Five Essentials of Website Design are:
1. Design
A quality, aesthetically appealing website makes your business look top-notch. Be careful, though. Many "design firms" only focus on the website's appearance. An attractive website is great, but it’s only one aspect.
A beautiful website that doesn't DO SOMETHING is more of an 'expense' than an 'asset'.
2. Copywriting
Probably the most underrated of all the five essentials, many businesses provide their own copy (words and paragraphs) for their website. Be extremely cautious about this! There is a reason people make a living copywriting — there is an art and science to advertising and producing copy that attracts sales. To get the best possible results from your site, hire www.OneUSA.Com who can bring professional copywriters onboard.
The copywriters will be able to safely log in to your website and update their pages without the threat of destroying or taking over your whole website.
After the copywriters do their work, then the OneUSA.Com programmers go to work and further optimize those new pages for the best possible search engine results.
3. SEO (Search Engine Optimization)
SEO is work to improve your rankings in search engines like Google and Bing. High search rankings bring you organic leads (leads that find you without paying for clicks). If SEO is ignored, the search engines won’t send people to your site — even if it has an incredible design and marketing strategy.
I recommend a minimum of 2 to 4 hours per month spent on increasing the search engine visibility of your business website.
4. Marketing
After preparing the above items, it's time to market and promote your website. You need a website programmer (like www.OneUSA.Com) who understands how consumers think, and creates a website layout that guides them through the sales process and maximizes the amount of conversions. A 'conversion' is an action that you desire, such as:
- making sales via shopping cart software
- calling you on the phone to schedule an appointment
- join your mailing list (which is already a function on your website) to receive periodic updates
Without these essential features, your site will be just another pretty face in the business world — with nothing to show for it.