Promoting Your Facebook Page
Build your Fan Base.
Your 1USA-hosted website can have the ability for people to Log In and create accounts. When they Register on your website, it will ask for their name, address, phone etc. You then can send out customized emails with the person's name - using the website's built-in Mailing List Manager software. If your company offers different product categories, people can also choose to be added to a particular product category.
Your Website hosted at 1USA will also allow you to market to people who have Registered on your website, but havn't bought anything yet. You might want to ask those people why they haven't bought anything yet... and can even have a Questionnaire that's polite and non-intrusive.
You can start by connecting with friends and family; current clients or business associates and inviting them to be fans of your company’s Facebook page -- which then directs them to Register on your main website. Whenever a Facebook user becomes a fan of your business, their friends on Facebook (some of which are likely potential customers) will see a message on their Facebook home page and have the opportunity to become a fan of your Facebook page as well.
Create a Dialogue.
Creating compelling content and interactions on your main website page - then discuss these on your Facebook page.
This is the best way to entice Facebook users to become a fan of your page. The goal should be to turn away from the typical monologue of one-way marketing and turn towards creating a dialogue with customers.
Offer a Special Deal on your main website (using the Announcements module), then announce the Special on your Facebook page.
Each Annoucement that you post on your main website can have an Expiration Date.
You can encourage participation by offering special promotions available only to fans of your main website or your Facebook page - or both.
You can email a message to all of the fans of your main website who have registered via your Facebook page with a special promo code for a freebie or invitation to an exclusive event. Then, use the Announcements module to announce the winner, then post the link to your Facebook Wall or Notes section to further publicize the winner of the promotion.